Harlow Loves Daisy: Meet the maker
Corinne Pettersen, Designer and Creative Director of Harlow Loves Daisy, infuses her creations with a rich tapestry of cultural influences and personal history. Raised in Woodville, New Zealand, she draws inspiration from her Kiwi upbringing and Norwegian heritage, weaving these influences throughout her distinctive designs.
A significant influence on Corinne’s perspective on fashion was her grandmother, a woman of elegance and grace who imparted invaluable lessons on confidence, beauty, and self-expression. Her memorable advice—to always wear lipstick and move through life with poise—continues to resonate deeply in both Corinne’s personal philosophy and creative vision.
Corinne’s mother also played an instrumental role in shaping her artistic journey. A talented seamstress, she spent countless hours creating beautiful garments for Corinne, her sister, and even their dolls. Watching her mother’s craftsmanship and attention to detail ignited Corinne’s passion for design and laid the foundation for her future in fashion.
In 2014, Corinne began creating garments that reflected her own romantic and bohemian aesthetic. As admiration for her designs grew, so too did her entrepreneurial spirit, leading to the launch of a small collection of silk kimonos, kaftans, and dresses. What began as a creative pursuit soon evolved into Harlow Loves Daisy, a label celebrated for its artisanal craftsmanship, luxurious fabrics, and distinctive bohemian spirit.
Characterised by timeless elegance and effortless sensuality, Corinne’s designs are crafted from exquisite materials and finished with meticulous attention to detail. Each piece is created as a labour of love, designed to inspire confidence, individuality, and self-expression.
For Corinne, fashion transcends commercial ambition. It is a creative outlet through which she expresses her devotion to family, faith, beauty, and artistry. Harlow Loves Daisy is more than a fashion label—it is a reflection of the values, inspirations, and creative spirit that continue to shape her life’s work.
Brand profile
Harlow Loves Daisy is a luxury fashion label renowned for its romantic aesthetic, artisanal craftsmanship, and distinctive bohemian spirit, the brand creates extraordinary pieces that celebrate individuality, beauty, and self-expression.
Crafted from exquisite fabrics including silk, lace, velvet, cotton, and wool, each design is thoughtfully created with an emphasis on detail, quality, and timeless appeal. Rich textures, intricate embellishments, and striking silhouettes combine to create garments that feel both collectible and unforgettable.
Since its launch, Harlow Loves Daisy has gained recognition both locally and internationally, with editorial features, fashion industry accolades, and appearances at prestigious fashion events. The label has cultivated a loyal following of women who seek clothing that reflects confidence, creativity, and a desire to stand apart from the ordinary.
Committed to conscious growth, Harlow Loves Daisy continues to embrace thoughtful production practices while remaining true to its artistic vision. Blending traditional craftsmanship with contemporary design, each collection is designed to transcend trends and become a cherished part of a woman’s wardrobe.
Today, Harlow Loves Daisy is evolving beyond fashion into a lifestyle of beauty, courage, and self-expression—creating pieces for those who believe that what they wear should be as unique and inspiring as they are.