Harlow Loves Daisy: Meet the maker

Corinne Pettersen, the Designer and Creative Director of Harlow Loves Daisy, infuses her creations with a rich tapestry of cultural influences and personal history. Growing up in Woodville, New Zealand, she draws from her Kiwi and Norwegian heritage, weaving these elements into her distinctive designs. Her grandmother, a figure of elegance who imparted life lessons on grace and confidence, significantly influenced her perspective on fashion. With memorable advice to always wear lipstick and navigate life with poise, her grandmother’s teachings resonate deeply in Corinne’s designs and personal ethos.

Corinne’s mother further shaped her artistic journey, as her adept sewing skills inspired Corinne from a young age. Watching her mother meticulously craft outfits not only for her and her sister but also for their dolls ignited Corinne’s passion for design. This dual influence of her mother’s craftsmanship and her grandmother’s style laid the groundwork for Corinne’s future in the fashion industry.

In 2014, Corinne began crafting her own pieces, creating garments that reflected her unique aesthetic. As admiration for her creations grew, so did her entrepreneurial spirit, leading to the launch of a small collection featuring silk kimonos, kaftans, and dresses. This endeavor ultimately blossomed into Harlow Loves Daisy, a brand celebrated for its luxurious bohemian essence.

Characterized by timelessness and sensuality, Corinne’s designs are fashioned from exquisite materials, each piece a labor of love crafted with joy and humility. For her, fashion transcends commercial ambition—it’s a channel through which she expresses her devotion to family and faith. Her work embodies a profound appreciation for beauty, artistry, and the values that define her as a designer, making Harlow Loves Daisy not just a brand but a reflection of her life’s inspirations.

Brand profile

 

Harlow Loves Daisy is a luxury bohemian fashion label based in Melbourne, Australia, founded by Designer and Creative Director Corinne Pettersen. The brand specializes in exquisite, handmade pieces that blend opulence with individuality, utilizing fine materials such as silks, laces, cottons, wools, velvets, and embellished with sparkling sequins. With a vibrant color palette and ornate details, each creation is designed to ensure owners stand out and make a memorable entrance.

Since its inception, HLD has achieved significant recognition within the fashion industry, participating in major festivals and securing editorial features in both Australian and international outlets. The brand’s unique offerings appeal to a diverse audience, encouraging everyone—regardless of age or gender—to embrace bespoke fashion that reflects their personal style and courage.

In 2023, Harlow Loves Daisy has taken steps towards sustainability by incorporating eco-friendly materials and production methods, reinforcing its commitment to environmental responsibility while maintaining its artistic flair. The 2023 collections highlight bold colors and innovative textures, marrying traditional craftsmanship with contemporary design concepts, thereby transforming clothing into wearable art.

The label has expanded its global reach through participation in international fashion weeks and collaborations with notable artists and designers, receiving praise from celebrities and fashion aficionados for its dedication to individuality and quality craftsmanship. Moving forward, Harlow Loves Daisy continues to empower people to express themselves through fashion, inviting all to enjoy the beauty of unique pieces that celebrate life, courage, and the vibrant human spirit