Harlow Loves Daisy’s Designer and Creative Director Corinne Pettersen was born in Woodville, New Zealand, from a mixed heritage of ‘kiwi’ and Norwegian. Her love of fashion came from her grandmother, a beautiful raven haired goddess who told her never to leave the house without lipstick, always hold your head up, your bottom in and your chest out and live by the mantra ‘sticks and stones will break my bones but names will never hurt me’. Corinne would watch her enviously as she readied herself for the day ahead – beautifully manicured hands, bright polished skin, red lips and just a flick of eyeliner (‘because a flick of eyeliner will widen your eyes just enough to appear natural’). As a child, Corinne’s wonderfully talented mother would spend countless hours sewing beautiful outfits, not only for her two daughters but also for their collection of dolls and to this day, that memory stays with Corinne and has led her to where she is today as a designer. She credits her special gift to sew from her mother and her passion for style and fashion from her grandmother. In 2014 Corinne began creating designs for herself to wear and each time she wore one out, people would ask ‘Where did you buy this?’ and from this came a small silk collection of kimonos, kaftans and dresses which has evolved into the label it is today. A carefully curated collection for summer and winter in silk, sequins, velvet, wool, cotton and natural fibres, which also includes her hugely successful and very colourful Festival Edit.
Corinne has never wavered from her vision … beautiful, timeless, sensual designs made from stunning fabrics, handmade with love, joy and humility.
Her motivation…her family
To my beautiful boy Harlow
RIP my friend. I love you forever x
BRAND PROFILE: HARLOW LOVES DAISY – HLD
Harlow Loves Daisy designs, a collection of breathtaking pieces, all handmade with love and joy by the label’s Designer and Creative Director, Corinne Pettersen and her team of amazing seamstresses. HLD designs are rich in colour, lavish in fabrication and often ornate in detail; reinventing the idea of opulence. Each piece ensuring the owner not only makes an entrance, but makes the entrance. Designs are created from the finest silk and sumptuous velvet, to stunning sequins, cotton and lace and the purest, warmest wool to envelop on the coldest day. HLD throws tradition on its head, making fashion look effortless.
This independent label has already reached great heights in its 3 years of operation, with participation in a number of major fashion festivals and events, international editorial and a huge client base.
HLD Collections include FEMININE FLORAL FLOATY a gorgeous selection of one off wrap dresses, some boasting their own playful bloomers; the perfect design for Spring Racing Carnival. The WHITE Collection where among others, the divine SANSA dress is a vision in metres of white flower embossed fabric. ALL THAT GLITTERS & SHINES, an exquisite collection of sequinned and shimmering delights, including the sublime Italian Sequin Robes; Claude, Piera, Roman and Venus. FESTIVAL FRIVOLITY, a fanciful collection of vibrant, colourful kimonos and robes, Mexican inspired wraps and hand knitted festival cardis. The OPULENCE Collection brings silk, lace, sequins and velvet all together in one gloriously extravagant array of slip dresses and diamante adorned robes, coats and kimonos. The ROMANCE Collection whispers of floaty silk and delicate lace, floral garlands and faraway romantic dreams. For lovers of silk, the SILK Collection promises luxurious soft robes, kimonos and slip dresses, in a plethora of brilliant colours and designs. Splendid woolen coats and jackets offer a stunning alternative to the classic in the FOR THE LOVE OF WOOL Collection.
Harlow Loves Daisy offers everyone the opportunity to wear distinctive bespoke pieces for women (and men) of all ages who are brave enough to step out of their comfort zone, so they can look and feel beautiful and with uniquely gorgeous designs and a strong brand identity, HLD is certainly generating much national and international attention.
RUNWAY / MEDIA / CREDITS
- Elle Croatia – editorial
- Vogue Italia – editorial
- Stell Magazine – front cover and inside images
- MSFW15 – emerging designer market
- MSFW16 – Ballarat Wool Retrospective Runway
- FaceFashion17 – Runway
- Wool Council specially curated Runway show featuring only Harlow Loves Daisy
- House Husbands (TV program)
- 800 Words (TV program)
- Harlow Loves Daisy has also participated in a number of fundraising events and activities
- Harlow Loves Daisy has dressed numerous clients for red carpet and celebrity events